The Marketing Plan: How to Prepare and Implement It
By William M. Luther
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The rules for creating a knock-out marketing plan have completely changed. With the advent of digital business strategies, it may seem like you need to start from scratch. In his
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Interest Age
18+ years
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Additional Details

The Marketing Plan: How to Prepare and Implement It
9780814416945
AMACOM
9 March 2011
EPUB
304
9.35 MB
18+ years (18-99)
4th Revised ed.
EN
Sales & Marketing
General/trade

Author Biography

WILLIAM M. LUTHER is a well-known marketing consultant and prolific seminar leader. He is the author of the three previous editions of this book.