Ice Cream Social: The Struggle for the Soul of Ben & Jerry's
By Brad Edmondson
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This is the first book to tell the full inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and renewed social contribution and success of one of the most iconic mission-driven companies in the world: Ben & Jerry's.
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General Audience
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Additional Details

Ice Cream Social: The Struggle for the Soul of Ben & Jerry's
9781609948153
6 December 2013
EPUB
304
5.19 MB
General Audience (0-99)
EN
Management & Business: General
General/trade

Author Biography

Brad Edmondson is an award-winning journalist and business consultant, the cofounder of ePodunk.com, and the former editor-in-chief of American Demographics magazine. He is a nationally recognized expert on consumer trends, advertising, and marketing, as well as a frequent keynote speaker at national conferences.