Marketing for Beginners: The key concepts & steps for young executives
By Bittu Kumar
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The key concepts & steps for young executives The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 - 2005), a famous American writer and management consultant.
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Marketing for Beginners: The key concepts & steps for young executives
9789381588574
Campus to Corporate
15 November 2012
EPUB
208
4.25 MB
General Audience (0-99)
EN
Management & Business: General
General/trade

Author Biography

Mr. Bittu Kumar works for Retail industries and consumer fashion, Brand promotion and E-commerce Marketing and business consultancy across the world. Experienced in Business movement analysis, Business re-structuring and process re-engineering for running organisations. The main objectives of the author through his books are to make the readers aware of changing trends in global markets and to provide brief introduction and explanations of essentials in the various subjects. He believes in creating passion in every work he embarks upon and thus achieving success.